Music Video

Boyfriend’s videos focus on choreography, with using the environment and props as situational cues. In their debut video, Boyfriend, the group shows off dance moves with transitions that ensure all members are “introduced” equitably to viewers.  In I’ll Be There, the group dances in the snow, signifying the idea that winter is a time for couples to be together and celebrate the season.  Another video (Don’t Touch My Girl) features them in slightly mature situations, still underscored with innocence and loyalty. Love Style is the only video that focuses solely on choreography, only offering different dance environments, wardrobe changes, and text as tools for variety.