Music Video
f(x) begin their MV promotions with a CF for Samsung phone called Chocolate. After that single, f(x) focused on their music. f(x) videos highlight their personalities and give off an air of innocent confidence with a touch of whimsy. Their debut video La chA TA takes viewers into a world of show business, taking place in front of and in an old-fashioned theatre. In Chu~♡, f(x) relies on television and familiar fairy tale images to understand more about love. Victoria also shows off her limber dance moves. NU ABO introduces viewers to f(x)’s “Mirror Dance,” and Pinocchio gives off a distinct feeling of modern retro with its abstract shapes, bright colors, and optical illusions. Hot Summer is unique for f(x), with some footage taking place outside and not in an enclosed studio. In Electric Shock f(x) returns to a studio, where the focus is on choreography.