IU (Lee Ji Eun) is a female solo Kpop artist who is currently signed with Loen Entertainment. She debuted on September 24, 2008. Her career trajectory is one that reflects a slow and steady climb to commercial success. Although she released a mini-album that coincided with her debut, it wasn’t until 2009 that she garnered commercial attention on weekly music shows for her single “Boo.” Her popularity for the single spawned her participation in several Kdrama OSTs, which in turn gave her the opportunity to work with well-known producers on her subsequent albums. In 2012, IU held a showcase in Japan and began preparations for her first solo tour. Additionally, she continues working in Korean television, garnering roles in Kdramas, hosting music shows, and participating in variety shows as her schedule allows.
IU’s strong voice, unassuming personality, teamed with her innocent and playful images and various talents (she also plays guitar and piano and can ice skate) have made her very popular with the Korean public, who see her as a cherished younger sibling.