Video Overview

Although ZE:A officially debuted with their song and video for the single “Mazeltov,” the video for “Love Coach” was also made, and focuses on introducing each ZE:A member. ZE:A’s  music videos run inverse of many male groups, which usually start off with innocent images that quickly lead to darker scenes with abstract sets. In “All Day Long,” ZE:A members reveal a street  tough side when they go up against a rival gang - all to protect the honor of their leader, who is in love with a rival leader’s girl. The next two videos aim to show the natural side of ZE:A: “My Only Wish” and “Love Letter” include footage of the group as they prepare for and perform live shows or do work in the recording studio. After ZE:A’s 2011 Comeback albums (Lovability and Watch Out!!), their videos begin to reflect a lighter side of their group personality. “Here I Am” finds the group members helping a girl so her love confession goes smoothly, and in “Watch Out,” ZE:A happily prepares a summer boat party for the girl of their dreams. In late 2011 and into 2012, ZE:A returns to performing their singles using abstract and 2D sets as shown in “Heart for 2,” “Aftermath,” and “Spectacular.”