Music Video Part I

Se7en’s videos show a range of the singer’s images and emotions and move from informal choreography to the synchronized movements found in current Kpop videos.  The artist also enjoys the use of storylines to illustrate the lyrics of his songs.  In his debut song, “Come Back to Me Part 1,” Se7en uses a familiar storyline of young love, but the video ends with a sad twist, while his next video, “Baby I Like You Like That,” is much more informal. Showing another side, Se7en’s third video for “Passion” offers a bit of a mix, using some storyline, choreography, and a hint of informality to engage the audience.  With “Crazy,” Se7en shows a strong masculine image through the use of fences and leashed animals.  For his Japanese videos, Se7en returns to a softer image, especially in the video “Start Line,” which is shot using romantic set details and angles. The year 2007 seems to be all about confident manhood as Se7en sets the tone for a relationship (“I Know”), approaches and dances with a mystery woman (“All Night Long”), and regains a love he almost lost (“LaLaLa”).