Music Video Part II
In 2007, Se7en returned to Japan, making videos for Japanese songs “ありのまま (Ari No Mama)” and “I’ll Do Well.” The next video, “Girls,” is the only product from Se7en’s bid to enter the United States music scene. American rapper L’il Kim makes an appearance in the video, which features Se7en performing the song in a club. After his United States debut, Se7en made a successful Korean comeback in 2010 with his video, “Better Together.” Production values, choreography, studio set, and sound all marked Se7en as an artist who remains on the pulse of Kpop. With his successful re-entry into Korea solidified, Se7en also returned to Japan in 2012, releasing a video for his single “Somebody Else.” The video makes use of a storyline highlighting loneliness - a theme that continues and is intensified by the visibility of fame in the video for “When I Can’t Sing.” In the Spring of 2012, Se7en released a short version of the video for the Japanese song “Love Again,” which shows him in a casino taking a bet on love.